MI.Business.Console

for Berlin-Chemie

Update: 23.08.2022

Last week: 32 week 2022 (08.08.2022 - 14.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	87 210	19.2%	3.8%	0.2	17 314 040	18.5%	3.7%	0.2	14.2%
MoM	467 964	-5.9%	6.2%	0.9	91 081 370	-7.9%	5.7%	0.8	-19.4%
YTD	6 669 804	13.4%	5.9%	0.2	1 317 707 124	33.8%	5.6%	0.5	9.3%
MAT	14 055 190	35.9%	6.5%	1.3	2 623 747 860	59.2%	6.0%	1.4	8.7%
DEXALGIN
WoW	17 128	-1.5%	0.4%	0	7 949 492	-1.2%	1.1%	-0.1	10.3%
MoM	117 256	-6.4%	0.7%	0	50 089 782	-6.6%	1.9%	0	-4.1%
YTD	1 206 777	20.6%	0.8%	0.1	502 337 179	32.2%	2.0%	0.3	4.6%
MAT	2 045 236	9.4%	0.8%	0	823 433 128	18.2%	2.1%	0.1	2.8%
ESPUMISAN (ADULTS)
WoW	57 543	2.9%	47.0%	0	30 482 616	3.9%	52.9%	0.3	2.8%
MoM	318 430	-5.2%	55.8%	-1	161 646 972	-6.1%	61.2%	-1.4	-3.6%
YTD	3 133 040	1.7%	57.9%	-8.7	1 583 021 964	14.4%	63.3%	-6.9	17.0%
MAT	5 334 178	6.2%	60.6%	-5.5	2 623 726 382	20.3%	66.1%	-4	15.8%
ESPUMISAN BABY
WoW	22 975	3.9%	35.0%	1	14 801 049	5.8%	48.0%	1.6	0.9%
MoM	100 138	-6.9%	37.7%	-1.4	63 444 221	-5.9%	50.6%	-1.3	-3.4%
YTD	948 358	-7.3%	38.7%	-3.2	585 763 489	-1.1%	52.1%	-4.8	0.4%
MAT	1 588 195	-8.8%	39.4%	-1.9	965 049 092	-0.5%	53.2%	-2	-4.5%
FASTUM
WoW	14 032	-4.5%	0.9%	-0.1	7 650 735	-5.1%	2.0%	-0.1	1.6%
MoM	71 372	-12.0%	1.1%	0	37 717 439	-10.8%	2.4%	0	-14.1%
YTD	721 289	-15.4%	1.2%	-0.3	367 516 704	-6.2%	2.6%	-0.5	2.2%
MAT	1 253 549	-14.1%	1.3%	-0.2	615 730 145	-5.9%	2.8%	-0.4	1.1%
IODOMARIN
WoW	53 753	1.3%	20.9%	-0.9	10 327 855	-0.0%	9.4%	-0.2	5.7%
MoM	215 761	-8.7%	21.2%	0.4	43 032 457	-12.6%	9.6%	-0.2	-10.6%
YTD	1 853 088	6.1%	18.8%	-0.2	373 143 234	13.4%	8.5%	0	7.0%
MAT	3 273 027	21.9%	20.4%	2.5	636 635 277	23.4%	9.3%	0.9	7.2%
LIOTON
WoW	20 698	-0.3%	2.0%	-0.1	22 102 456	0.5%	4.1%	-0.2	4.4%
MoM	101 978	-9.4%	2.4%	0	105 289 953	-11.3%	4.7%	0	-9.5%
YTD	907 502	-17.9%	2.5%	-0.4	921 019 207	3.4%	4.9%	-0.7	-5.5%
MAT	1 494 329	-14.2%	2.5%	-0.2	1 433 144 732	4.8%	5.1%	-0.4	-5.7%
MEZYM
WoW	214 878	8.3%	20.0%	0.7	32 582 572	7.8%	14.3%	0.9	4.7%
MoM	1 268 153	-0.1%	27.4%	1	195 815 455	1.4%	19.8%	1.3	-3.9%
YTD	12 883 132	17.2%	28.9%	2.6	1 972 044 701	26.7%	20.7%	0.9	6.8%
MAT	22 653 190	22.6%	30.5%	3.5	3 324 469 073	28.5%	22.1%	1.6	8.4%
MIG 400
WoW	137 681	8.9%	3.0%	0	16 433 654	9.3%	2.2%	0	10.3%
MoM	595 570	-7.5%	3.6%	-0.1	69 690 474	-8.5%	2.6%	-0.1	-4.1%
YTD	5 539 035	-2.0%	3.5%	-0.2	649 797 792	1.4%	2.6%	-0.4	4.6%
MAT	9 778 887	6.7%	3.6%	0.1	1 125 844 365	9.8%	2.8%	0	2.8%
PROSTAMOL
WoW	19 172	7.6%	15.6%	0.9	26 774 546	6.6%	16.3%	0.6	1.5%
MoM	93 730	-9.6%	17.9%	-0.4	129 382 622	-10.4%	18.8%	-0.8	-7.6%
YTD	1 079 858	-15.4%	20.3%	-4.5	1 515 813 365	-4.9%	21.7%	-5.5	3.3%
MAT	1 943 630	-7.8%	21.9%	-2.6	2 621 918 161	0.7%	23.3%	-3.5	3.0%
RESPERO MYRTOL
WoW	13 800	7.6%	9.1%	-0.3	6 502 028	8.6%	9.2%	-0.2	11.0%
MoM	44 155	-22.5%	7.9%	0.4	20 644 482	-23.6%	7.8%	0.5	-26.4%
YTD	779 856	188.2%	9.1%	5.6	363 260 954	179.3%	8.8%	4.9	9.2%
MAT	1 256 096	119.1%	8.2%	4	578 090 925	108.0%	8.0%	3.3	11.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	6 669 804	13.4%	5.9%	0.2	1 317 707 124	33.8%	5.6%	0.5	9.3%
DEXALGIN	1 206 777	20.6%	0.8%	0.1	502 337 179	32.2%	2.0%	0.3	4.6%
ESPUMISAN (ADULTS)	3 133 040	1.7%	57.9%	-8.7	1 583 021 964	14.4%	63.3%	-6.9	17.0%
ESPUMISAN BABY	948 358	-7.3%	38.7%	-3.2	585 763 489	-1.1%	52.1%	-4.8	0.4%
FASTUM	721 289	-15.4%	1.2%	-0.3	367 516 704	-6.2%	2.6%	-0.5	2.2%
IODOMARIN	1 853 088	6.1%	18.8%	-0.2	373 143 234	13.4%	8.5%	0	7.0%
LIOTON	907 502	-17.9%	2.5%	-0.4	921 019 207	3.4%	4.9%	-0.7	-5.5%
MEZYM	12 883 132	17.2%	28.9%	2.6	1 972 044 701	26.7%	20.7%	0.9	6.8%
MIG 400	5 539 035	-2.0%	3.5%	-0.2	649 797 792	1.4%	2.6%	-0.4	4.6%
PROSTAMOL	1 079 858	-15.4%	20.3%	-4.5	1 515 813 365	-4.9%	21.7%	-5.5	3.3%
RESPERO MYRTOL	779 856	188.2%	9.1%	5.6	363 260 954	179.3%	8.8%	4.9	9.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	14 055 190	35.9%	6.5%	1.3	2 623 747 860	59.2%	6.0%	1.4	8.7%
DEXALGIN	2 045 236	9.4%	0.8%	0	823 433 128	18.2%	2.1%	0.1	2.8%
ESPUMISAN (ADULTS)	5 334 178	6.2%	60.6%	-5.5	2 623 726 382	20.3%	66.1%	-4	15.8%
ESPUMISAN BABY	1 588 195	-8.8%	39.4%	-1.9	965 049 092	-0.5%	53.2%	-2	-4.5%
FASTUM	1 253 549	-14.1%	1.3%	-0.2	615 730 145	-5.9%	2.8%	-0.4	1.1%
IODOMARIN	3 273 027	21.9%	20.4%	2.5	636 635 277	23.4%	9.3%	0.9	7.2%
LIOTON	1 494 329	-14.2%	2.5%	-0.2	1 433 144 732	4.8%	5.1%	-0.4	-5.7%
MEZYM	22 653 190	22.6%	30.5%	3.5	3 324 469 073	28.5%	22.1%	1.6	8.4%
MIG 400	9 778 887	6.7%	3.6%	0.1	1 125 844 365	9.8%	2.8%	0	2.8%
PROSTAMOL	1 943 630	-7.8%	21.9%	-2.6	2 621 918 161	0.7%	23.3%	-3.5	3.0%
RESPERO MYRTOL	1 256 096	119.1%	8.2%	4	578 090 925	108.0%	8.0%	3.3	11.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	87 210	19.2%	3.8%	0.2	17 314 040	18.5%	3.7%	0.2	14.2%
DEXALGIN	17 128	-1.5%	0.4%	0	7 949 492	-1.2%	1.1%	-0.1	10.3%
ESPUMISAN (ADULTS)	57 543	2.9%	47.0%	0	30 482 616	3.9%	52.9%	0.3	2.8%
ESPUMISAN BABY	22 975	3.9%	35.0%	1	14 801 049	5.8%	48.0%	1.6	0.9%
FASTUM	14 032	-4.5%	0.9%	-0.1	7 650 735	-5.1%	2.0%	-0.1	1.6%
IODOMARIN	53 753	1.3%	20.9%	-0.9	10 327 855	-0.0%	9.4%	-0.2	5.7%
LIOTON	20 698	-0.3%	2.0%	-0.1	22 102 456	0.5%	4.1%	-0.2	4.4%
MEZYM	214 878	8.3%	20.0%	0.7	32 582 572	7.8%	14.3%	0.9	4.7%
MIG 400	137 681	8.9%	3.0%	0	16 433 654	9.3%	2.2%	0	10.3%
PROSTAMOL	19 172	7.6%	15.6%	0.9	26 774 546	6.6%	16.3%	0.6	1.5%
RESPERO MYRTOL	13 800	7.6%	9.1%	-0.3	6 502 028	8.6%	9.2%	-0.2	11.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	467 964	-5.9%	6.2%	0.9	91 081 370	-7.9%	5.7%	0.8	-19.4%
DEXALGIN	117 256	-6.4%	0.7%	0	50 089 782	-6.6%	1.9%	0	-4.1%
ESPUMISAN (ADULTS)	318 430	-5.2%	55.8%	-1	161 646 972	-6.1%	61.2%	-1.4	-3.6%
ESPUMISAN BABY	100 138	-6.9%	37.7%	-1.4	63 444 221	-5.9%	50.6%	-1.3	-3.4%
FASTUM	71 372	-12.0%	1.1%	0	37 717 439	-10.8%	2.4%	0	-14.1%
IODOMARIN	215 761	-8.7%	21.2%	0.4	43 032 457	-12.6%	9.6%	-0.2	-10.6%
LIOTON	101 978	-9.4%	2.4%	0	105 289 953	-11.3%	4.7%	0	-9.5%
MEZYM	1 268 153	-0.1%	27.4%	1	195 815 455	1.4%	19.8%	1.3	-3.9%
MIG 400	595 570	-7.5%	3.6%	-0.1	69 690 474	-8.5%	2.6%	-0.1	-4.1%
PROSTAMOL	93 730	-9.6%	17.9%	-0.4	129 382 622	-10.4%	18.8%	-0.8	-7.6%
RESPERO MYRTOL	44 155	-22.5%	7.9%	0.4	20 644 482	-23.6%	7.8%	0.5	-26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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