for Berlin-Chemie

Update: 23.08.2022

Last week: 32 week 2022 (08.08.2022 - 14.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 87 210 19.2% 3.8% 0.2 17 314 040 18.5% 3.7% 0.2 14.2%
MoM 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
YTD 6 669 804 13.4% 5.9% 0.2 1 317 707 124 33.8% 5.6% 0.5 9.3%
MAT 14 055 190 35.9% 6.5% 1.3 2 623 747 860 59.2% 6.0% 1.4 8.7%
DEXALGIN
WoW 17 128 -1.5% 0.4% 0 7 949 492 -1.2% 1.1% -0.1 10.3%
MoM 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
YTD 1 206 777 20.6% 0.8% 0.1 502 337 179 32.2% 2.0% 0.3 4.6%
MAT 2 045 236 9.4% 0.8% 0 823 433 128 18.2% 2.1% 0.1 2.8%
ESPUMISAN (ADULTS)
WoW 57 543 2.9% 47.0% 0 30 482 616 3.9% 52.9% 0.3 2.8%
MoM 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
YTD 3 133 040 1.7% 57.9% -8.7 1 583 021 964 14.4% 63.3% -6.9 17.0%
MAT 5 334 178 6.2% 60.6% -5.5 2 623 726 382 20.3% 66.1% -4 15.8%
ESPUMISAN BABY
WoW 22 975 3.9% 35.0% 1 14 801 049 5.8% 48.0% 1.6 0.9%
MoM 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
YTD 948 358 -7.3% 38.7% -3.2 585 763 489 -1.1% 52.1% -4.8 0.4%
MAT 1 588 195 -8.8% 39.4% -1.9 965 049 092 -0.5% 53.2% -2 -4.5%
FASTUM
WoW 14 032 -4.5% 0.9% -0.1 7 650 735 -5.1% 2.0% -0.1 1.6%
MoM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
YTD 721 289 -15.4% 1.2% -0.3 367 516 704 -6.2% 2.6% -0.5 2.2%
MAT 1 253 549 -14.1% 1.3% -0.2 615 730 145 -5.9% 2.8% -0.4 1.1%
IODOMARIN
WoW 53 753 1.3% 20.9% -0.9 10 327 855 -0.0% 9.4% -0.2 5.7%
MoM 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
YTD 1 853 088 6.1% 18.8% -0.2 373 143 234 13.4% 8.5% 0 7.0%
MAT 3 273 027 21.9% 20.4% 2.5 636 635 277 23.4% 9.3% 0.9 7.2%
LIOTON
WoW 20 698 -0.3% 2.0% -0.1 22 102 456 0.5% 4.1% -0.2 4.4%
MoM 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
YTD 907 502 -17.9% 2.5% -0.4 921 019 207 3.4% 4.9% -0.7 -5.5%
MAT 1 494 329 -14.2% 2.5% -0.2 1 433 144 732 4.8% 5.1% -0.4 -5.7%
MEZYM
WoW 214 878 8.3% 20.0% 0.7 32 582 572 7.8% 14.3% 0.9 4.7%
MoM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
YTD 12 883 132 17.2% 28.9% 2.6 1 972 044 701 26.7% 20.7% 0.9 6.8%
MAT 22 653 190 22.6% 30.5% 3.5 3 324 469 073 28.5% 22.1% 1.6 8.4%
MIG 400
WoW 137 681 8.9% 3.0% 0 16 433 654 9.3% 2.2% 0 10.3%
MoM 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
YTD 5 539 035 -2.0% 3.5% -0.2 649 797 792 1.4% 2.6% -0.4 4.6%
MAT 9 778 887 6.7% 3.6% 0.1 1 125 844 365 9.8% 2.8% 0 2.8%
PROSTAMOL
WoW 19 172 7.6% 15.6% 0.9 26 774 546 6.6% 16.3% 0.6 1.5%
MoM 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
YTD 1 079 858 -15.4% 20.3% -4.5 1 515 813 365 -4.9% 21.7% -5.5 3.3%
MAT 1 943 630 -7.8% 21.9% -2.6 2 621 918 161 0.7% 23.3% -3.5 3.0%
RESPERO MYRTOL
WoW 13 800 7.6% 9.1% -0.3 6 502 028 8.6% 9.2% -0.2 11.0%
MoM 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%
YTD 779 856 188.2% 9.1% 5.6 363 260 954 179.3% 8.8% 4.9 9.2%
MAT 1 256 096 119.1% 8.2% 4 578 090 925 108.0% 8.0% 3.3 11.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 669 804 13.4% 5.9% 0.2 1 317 707 124 33.8% 5.6% 0.5 9.3%
DEXALGIN 1 206 777 20.6% 0.8% 0.1 502 337 179 32.2% 2.0% 0.3 4.6%
ESPUMISAN (ADULTS) 3 133 040 1.7% 57.9% -8.7 1 583 021 964 14.4% 63.3% -6.9 17.0%
ESPUMISAN BABY 948 358 -7.3% 38.7% -3.2 585 763 489 -1.1% 52.1% -4.8 0.4%
FASTUM 721 289 -15.4% 1.2% -0.3 367 516 704 -6.2% 2.6% -0.5 2.2%
IODOMARIN 1 853 088 6.1% 18.8% -0.2 373 143 234 13.4% 8.5% 0 7.0%
LIOTON 907 502 -17.9% 2.5% -0.4 921 019 207 3.4% 4.9% -0.7 -5.5%
MEZYM 12 883 132 17.2% 28.9% 2.6 1 972 044 701 26.7% 20.7% 0.9 6.8%
MIG 400 5 539 035 -2.0% 3.5% -0.2 649 797 792 1.4% 2.6% -0.4 4.6%
PROSTAMOL 1 079 858 -15.4% 20.3% -4.5 1 515 813 365 -4.9% 21.7% -5.5 3.3%
RESPERO MYRTOL 779 856 188.2% 9.1% 5.6 363 260 954 179.3% 8.8% 4.9 9.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 14 055 190 35.9% 6.5% 1.3 2 623 747 860 59.2% 6.0% 1.4 8.7%
DEXALGIN 2 045 236 9.4% 0.8% 0 823 433 128 18.2% 2.1% 0.1 2.8%
ESPUMISAN (ADULTS) 5 334 178 6.2% 60.6% -5.5 2 623 726 382 20.3% 66.1% -4 15.8%
ESPUMISAN BABY 1 588 195 -8.8% 39.4% -1.9 965 049 092 -0.5% 53.2% -2 -4.5%
FASTUM 1 253 549 -14.1% 1.3% -0.2 615 730 145 -5.9% 2.8% -0.4 1.1%
IODOMARIN 3 273 027 21.9% 20.4% 2.5 636 635 277 23.4% 9.3% 0.9 7.2%
LIOTON 1 494 329 -14.2% 2.5% -0.2 1 433 144 732 4.8% 5.1% -0.4 -5.7%
MEZYM 22 653 190 22.6% 30.5% 3.5 3 324 469 073 28.5% 22.1% 1.6 8.4%
MIG 400 9 778 887 6.7% 3.6% 0.1 1 125 844 365 9.8% 2.8% 0 2.8%
PROSTAMOL 1 943 630 -7.8% 21.9% -2.6 2 621 918 161 0.7% 23.3% -3.5 3.0%
RESPERO MYRTOL 1 256 096 119.1% 8.2% 4 578 090 925 108.0% 8.0% 3.3 11.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 87 210 19.2% 3.8% 0.2 17 314 040 18.5% 3.7% 0.2 14.2%
DEXALGIN 17 128 -1.5% 0.4% 0 7 949 492 -1.2% 1.1% -0.1 10.3%
ESPUMISAN (ADULTS) 57 543 2.9% 47.0% 0 30 482 616 3.9% 52.9% 0.3 2.8%
ESPUMISAN BABY 22 975 3.9% 35.0% 1 14 801 049 5.8% 48.0% 1.6 0.9%
FASTUM 14 032 -4.5% 0.9% -0.1 7 650 735 -5.1% 2.0% -0.1 1.6%
IODOMARIN 53 753 1.3% 20.9% -0.9 10 327 855 -0.0% 9.4% -0.2 5.7%
LIOTON 20 698 -0.3% 2.0% -0.1 22 102 456 0.5% 4.1% -0.2 4.4%
MEZYM 214 878 8.3% 20.0% 0.7 32 582 572 7.8% 14.3% 0.9 4.7%
MIG 400 137 681 8.9% 3.0% 0 16 433 654 9.3% 2.2% 0 10.3%
PROSTAMOL 19 172 7.6% 15.6% 0.9 26 774 546 6.6% 16.3% 0.6 1.5%
RESPERO MYRTOL 13 800 7.6% 9.1% -0.3 6 502 028 8.6% 9.2% -0.2 11.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
DEXALGIN 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
ESPUMISAN (ADULTS) 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
ESPUMISAN BABY 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
FASTUM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
IODOMARIN 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
LIOTON 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
MEZYM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
MIG 400 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
PROSTAMOL 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
RESPERO MYRTOL 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs